Dr. Merlin Donatto-Smith brings a powerful blend of business acumen, strategic leadership, and athlete-first advocacy to his role as a licensed NBA and NFL agent at PASG. Based in Los Angeles, Merlin offers representation and management to professional athletes navigating the complex demands of today’s sports industry with integrity and precision.

A dual graduate of St. John’s University Peter J. Tobin College of Business in New York City, Merlin holds both a bachelor’s degree in Marketing and an MBA with a concentration in Enterprise Risk Management. Most recently, he earned his doctoral degree in Educational Leadership and Organizational Structure from Xavier University of Louisiana—further strengthening his ability to lead, manage, and negotiate at the highest of levels.

Before entering the sports industry, Merlin built a credible reputation in the music industry, working with high-profile artists such as Jadakiss, Meek Mill, and Megan Thee Stallion. His marketing expertise and digital strategy capability allowed him to navigate the fast-paced entertainment industry while maintaining a strong commitment to integrity and client advocacy. This experience sharpened his ability to manage high-profile talent, build personal brands, and maximize off-the-field opportunities—skills that directly translate into a high level of athlete representation.

As a Sports Agent, Merlin specializes in balancing athlete needs with the ever-evolving demands of the sports industry. His core competencies include day-to-day management, contract negotiation, and risk identification and control. Known for his strategic insight and data-driven approach, he ensures to put his clients in the best position possible in the most efficient manner. Merlin is also known for his ability to align athlete goals with the demands of teams, leagues, and endorsement partners. He continues to lead with integrity and ensures that his clients are empowered at every stage of their careers with a hands-on approach.

PASG clientele benefit from his forward-thinking mindset, tireless advocacy, and ability to see the full picture of an athlete’s career from draft day to transitioning to life after sports. Dr. Donatto-Smith is not just an agent, he’s a trusted advisor, business strategist, and tireless advocate for the empowerment of all athletes, both on and off the field.